Tibbr

success of facebook and twitter is making product vendors think about creating these simple but yet powerfull enterprise collaboration tools that matches the power of facebook and twitters of the world.

in this effect, tibco is launching tibbr the new age collaboration platform just exactly similar to facebook and twitter put together but offering enterprise solutions in terms of secuirty, access control, work place rules, subject based followings etc.

i believe this tool is good to succeed. you know seeing is believing. last week i was attending the sydney tibco yearly seminar and happened to see this tool myself and i was thrilled.



speakign with C execs and reading press reports i believe employees are looking to have facebook and twitter as their core tools. coupled with mobile solutions it is important something is done for them asap.

using tibbr, organizations can set up this independent server software, even in the cloud, and adminster them remotely like setting up the subjects of interest and hook up employees who would be interested to follow them. employees can in turn post text, audio, video and share and ask feedbacks from the other employees.



the key difference is employees can follow important policy changes, leave policy or workplace rules or boss changes etc through the subjects of interests.



what is great beyond this is the ability that could be built, in an enterprise version, where employess could also follow machines and organizations who can build intelligence around all this through search, WCM and integration put all together as a solution

what is vivek saying about tibbr??

Social Networking - Part 2

continuing the last post, the above figure is a good example of how the facebook channel of qantas is being misused by some street smarts who are looking to leverage qantas for their benefit.

i am sure there are many many more such examples. but in effect how should customers avoid this and best utilize the customer feedback and align their marketing and products and services.

Facebook, in just over two short years, has quintupled in size to a network that touches more than 500 million users. More than 4 billion people around the world now use cell phones, and for 450 million of those people the Web is a fully mobile experience. The ways information technologies are deployed are changing too, as new developments such as virtualization and cloud computing reallocate technology costs and usage patterns while creating new ways for individuals to consume goods and services and for entrepreneurs and enterprises to dream up viable business models.

The below exhibit is a proof of the pudding.

Ignorance is not bliss - Social networking and the power of masses

CRM - gone are the days when companies managed customers through call center operators intelligence and digging customer buying data from stacks of hard disks storage areas.
With half a billion plus global citizens using Facebook and research showing Americans spend 23% plus of their time online on blogs and social networking tools, I also humbly think it is imperative that businesses latch on to this bandwagon of online....
Having said above, I realize customers are not sure what to do and how to enable social networking and end up benefitting from this.
What does Social networking mean to businesses?
Some companies are claiming to have social enabled themselves by having a presence in Facebook and twitter. Is this enough? Does this benefit? I think to start with this is good but this alone is surely not sufficient.
· What would the end customers benefit by joining the Facebook site of the company? -- News?? Information??
· What would companies gain by just having a Facebook site? --- Additional branding??
Do the above really claim the benefit and power of social networking?? - Absolutely no...
Few examples:
http://www.facebook.com/jetairways
Jetairways - seem to have realized that social networking adoption is a key and a must and has gone to the extent of including their "social networking" line item as part of "about us" section. Well that is really nice. However, what you see when you click that link is a further two links to Facebook and twitter.
Now I go to their Facebook site and realize that their "photos" section is updated 6 months ago. However, I see user feedback comments as recently as 25th July 2010.
The "wall" is nothing but promotional news items, key initiatives included. However, I realize every item has close to 100 comments and equal numbers of "like" acceptance. This is the key message here. 100 plus user feedback on every initiative. WOW!!!Now the key for Jetairways as a company is what and how these feedbacks are consumed and actions taken against them.

Against this initiative, Jetlite new uniform, 102 users voted saying they liked it. And 95 users have provided their comments as well. few example comments below
Anoop Kerala pls avoid this type of uniforms,should prefer full sleeve shirt & tie 4 both male & females.pls add airhostess uniform
Sofiane Boutalbi Nice uniform!Altough I love the yellow ones!
Nikhilesh Jariwala ya,i want to b like dat.."
Esther Bhandare not so gud... earlier was better.....
Nirmalya Ganguly ‎@ all - there's no point screaming like this - once done, this dress is not going to change for years, for sure! Personally I feel the Saree for the Female Crew was better & elegant, the previous shirts of male crew shabby through; probably Jet wanted to get out of the Air Sahara hangover including the Saree, thats why the new dress, seems so ;-)
Deciphering the above samples, the key decision is should Jet continue with this uniform or drop it or change it. Also, should jet treat the above samples as an important representation of their consumer community or avoid them conveniently.
Solution to follow in the next part….