Saturday, August 21, 2010

Social Networking - Part 2



continuing the last post, the above figure is a good example of how the facebook channel of qantas is being misused by some street smarts who are looking to leverage qantas for their benefit.


i am sure there are many many more such examples. but in effect how should customers avoid this and best utilize the customer feedback and align their marketing and products and services.


Facebook, in just over two short years, has quintupled in size to a network that touches more than 500 million users. More than 4 billion people around the world now use cell phones, and for 450 million of those people the Web is a fully mobile experience. The ways information technologies are deployed are changing too, as new developments such as virtualization and cloud computing reallocate technology costs and usage patterns while creating new ways for individuals to consume goods and services and for entrepreneurs and enterprises to dream up viable business models.
The below exhibit is a proof of the pudding.


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